What will happen to EU trademarks after Brexit?

EU law will stop applying in the UK on 31st December 2020 due to Brexit. This will of course have its implications on the EU trademark system as we know it. The UK officials have given guidelines regarding the applicability of trademarks registered within the EU. If you already have a...

Is Epic Games reshaping the future of in-app purchases?

Well that escalated quickly. Apple didn’t like Epic Games’ new payment system and removed Fortnite from the App Store. This might have a big impact on the future of in-app purchases. Epic Games, the developer of Fortnite, one of the most popular online video games at the moment, recently announced...

How to build an independent eSports league on solid legal ground

As we spend more and more time at home playing games, the thought may come to mind “Should I test my metal in an online tournament? Or maybe our friendly group tournament could be something bigger...”  Due to gaming in general becoming more mainstream and becoming more than just a hobby, as shown by the explosive growth of the eSports industry during...

Protecting your brand

About brand protection and branding Nowadays the brand of the company or product is one of the most valuable assets of the business. A good brand is not only memorable, but it generates positive perceptions of the company. The brand promises something, and consumers or other companies rely on that...